Stikkordarkiv: Cultural distance

Carlos Sousa wins prestigious award for marketing research

Carlos Sousa, professor of marketing and business stategy at HiMolde, is this years winner of the Hans B. Thorelli Award, Sousa shares the honour with Frank Bradley, who co-authored the award winning article «Cultural Distance and Psychic Distance: Two peas in a pod?» published in Journal of International Marketing in 2006. In the article, Sousa … Fortsett å lese Carlos Sousa wins prestigious award for marketing research