Carlos Sousa, professor of marketing and business stategy at HiMolde, is this years winner of the Hans B. Thorelli Award,
Sousa shares the honour with Frank Bradley, who co-authored the award winning article «Cultural Distance and Psychic Distance: Two peas in a pod?» published in Journal of International Marketing in 2006.
In the article, Sousa and Badley showed that there is a difference between cultural distance and psychic distance. These two concepts had previously been used interchangeably in the international business litterature.
According to the American Marketing Association, the article has made a significant and long-term contribution to international marketing theory or practice.
In this video interview, Carlos Sousa talks about the implications of cultural and psychic distance when doing business, and also about his recent research interests and life as researcher in Molde, Norway, during the pandemic.